Mind Over Marketing - Business Focus






	I’ve never been able to figure out why marketing and sales are often disconnected in a company. To me, they are two sides of the same coin. You need both if you are going to successfully win new business and penetrate accounts. I use marketing to help you make smart, strategic communication choices that differentiate your business and increase sales.


	MY EXPERTISE I am a business major, and I’ve done just about everything imaginable in the business world, including program management, consulting, technical documentation, marketing, program evaluation, product marketing, event management, distribution network development and more. So I do have a well-rounded view of how a business works, and how all the different elements are interconnected.				MY SERVICES (view Gallery) • marketing plans • business plans • corporate capabilities brochures • client reports • product brochures • logos and stationery • websites • event materials • direct mail • corporate or individual profiles • articles and/or ghost writing • surveys and research • presentations • press releases • signage • advertising

	I have worked in widely diverse industries, and while each one has its own nuances, everyone is basically trying to sell something to someone at a profit! Once you understand that equation, it’s just a matter of fine-tuning the details. The short list of my experience includes work in: • Professional services: legal, financial planning, insurance, senior care, psychology, • Manufacturing: plastic injection molding, product design, office furniture • Trades: remodeling, building, landscaping, heating & cooling I would love to talk with you about your organization and where you are going. Let’s connect via email or phone and talk about how we might work together.


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