Postcard Series.

Acountable Care Organization

We all know how complicated medical insurance can be. One of my clients manages medical practices, and he needed a way to encourage patients to sign up for a specific service that Medicare covered. The problem? Many of the patients didn’t understand what the service is, or why they should have it. Our challenge was to design a three-part postcard mailing series that would encourage patients to schedule this service, making it simple and relevant to a very diverse and rural community.