https://www.mindovermarketing.net/fpwork daily 0.75 2021-06-11 https://www.mindovermarketing.net/fpwork/blog-post-title-one-4gs2t-rcaj3-x3ak5 monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623365910995-K9LS1X1H55LD7V0BDRNE/AWV+Postcard+1+R2.jpg For-Profit Don't Use - Postcard Series. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mindovermarketing.net/fpwork/blog-post-title-one-4gs2t-rcaj3 monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623380277256-NXV08EHB1NTH1P4VEZXJ/Reliant.jpg For-Profit Don't Use - Sales Brochure. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mindovermarketing.net/fpwork/blog-post-title-one-4gs2t monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623378959990-2EY2A8IU6GFU5O15R21Z/Abbit+2+fliers.jpg For-Profit Don't Use - Sales Kit. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mindovermarketing.net/coaching-appointment daily 0.75 2021-04-09 https://www.mindovermarketing.net/workshop daily 0.75 2021-04-09 https://www.mindovermarketing.net/home daily 1.0 2026-01-19 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623374591498-RHBZV32NPAQBVC5WNK7A/istockphoto-165646667-612x612.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623375193535-6R574S64HYF7GAUJCNK0/green+board.jpg Home https://www.mindovermarketing.net/about daily 0.75 2023-08-11 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623371834989-1KV6RJ1TCKZ3KM2DXP25/what+i%27m+good+at.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623371624062-H4EDF4L4GWVF0AWKW8W6/coordination.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mindovermarketing.net/contact daily 0.75 2024-09-23 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1623380973997-KVB4X470UZKYIF6E3JJ2/contact+us.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mindovermarketing.net/coaching daily 0.75 2021-04-09 https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1597176656465-AS04QUP6DHSPNWPR3K8Q/image-asset.jpeg Coaching https://www.mindovermarketing.net/work-with-me daily 0.75 2021-05-13 https://www.mindovermarketing.net/non-profit-marketing daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624392727093-O7FLZ6F6BDNEWYLM3ERY/MHS+brochure.jpg Non Profit Marketing - Campaign Support CAMPAIGN SUPPORT This client was planning a capital campaign to create a safe, welcoming space for their one-of-a-kind collection. I started working with them at the beginning of the campaign to build their potential donor base and communicate their story. In addition to traditional tools like direct mail and brochures, I also created unique solutions that met their specific needs…such as a customizable PDF-based brochure for group asks, and a virtual tour and house party package. I also created a new website for them and established an email marketing program. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624392767778-75WD2PSSKSLZR43NIKWD/Harbor+Hall+Foundation+identity.jpg Non Profit Marketing - Identity Package IDENTITY PACKAGE Harbor Hall Foundation is a 501(c)(3) that raises money exclusively for Harbor Hall, a substance abuse treatment facility in northern Michigan. They needed a logo that connected to, but was uniquely different from, the Harbor Hall identity. We created a beautiful logo that incorporated the lighthouse of Harbor Hall, but in a way that set the Foundation apart. We provided two logo compositions, color palette and fonts. We then designed a stationery suite and continue to bring the whole identity to life in printed collateral pieces. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624392791085-U90YSZGEKECB1P00HXUI/Mary+Free+Bed+mailer.jpg Non Profit Marketing - Direct Mail Series DIRECT MAIL SERIES Mary Free Bed Rehabilitation Hospital was preparing to launch a significant campaign to enhance their pediatric services. However, many of their donors did not really understand the issues at stake with pediatric rehab, or the amazing therapeutic discoveries that have been made in childhood diseases like cerebral palsy. This mailing series was designed to deliver some fairly complex messages in a simple, fun and visual way. We paid careful attention to the branding standards that already existed, ensuring that these materials fit the identity of the hospital. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/b81ea29d-bc86-4983-b28a-20cd6c078630/Shelby+Township+brochure+cover.jpg Non Profit Marketing CAMPAIGN BROCHURE Shelby, Michigan is a rural farming community located along the northern shores of Lake Michigan. In support of their economic development plan, they received a 35-acre parcel of land that they wanted to develop into a comprehensive community park. Since the campaign was being undertaken by a unit of municipal government, they did not have experience in fundraising communication. We helped them create a storyline that would appeal to the civic pride of residents while weaving in a more economically-oriented message that would appeal to foundations and those in a position to advocate for public dollars. We were intentional about creating a design that would appeal to the community without appearing too “slick” or “big-city.” Gorgeous local photos paired with carefully chosen stock photography created an aspirational vision for the park and its role in the community. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/586e584b-f6a1-40be-933e-6fbd784c1f62/WMAA+brochure.jpg Non Profit Marketing SCHOOL BROCHURE West Michigan Aviation Academy is a private charter high school with a focus on STEM and aviation. I had worked with the school Foundation to create marketing materials, and the school realized that it needed to elevate its messaging to prospective students and community partners. I coordinated a photo shoot, wrote the copy and managed the design process. We also created a mix and match set of inserts (varying heights) that could be used to provide additional information based on audience. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/75fad54e-9f6f-4844-b2bb-8320314edac2/in+the+Moment+cover.jpg Non Profit Marketing PUBLISHED BOOK The North Ottawa Wellness Foundation is a coalition of community leaders. Its purpose is to bring awareness of the disconnect between our physical and emotional health, and further educate leaders about the debilitating consequences of this disconnect to long term health and wellbeing. The Foundation wanted to create a book that would capture local impact stories and help other people learn to use basic techniques for emotional wellbeing. I conducted interviews, wrote the stories and laid out the book. A local photographer partnered with us to provide gorgeous visuals that helped set the mood for this beautiful book. We published and distributed it in print as well as online. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624392813100-431TNSY6LEEAN2I7IMUK/Huron+County+Community+Foundation+brochure++cover.jpg Non Profit Marketing CAMPAIGN SUPPORT This campaign represented a huge step for the Huron County Community Foundation. Their executive director was very concerned that the piece feel “like them.” She didn’t want something that felt too big city, or stock images that bore no resemblance to their community. This project also represented the first time they had worked with a marketing professional to create a branded look for the organization. We worked together to source original art and photos from local photographers. The resulting pieces showcased the beauty and unique aspects of the entire county. I used an existing case for support to craft the brochure, collaborated with the graphic designer to create a design standard and select photography, and then coordinated printing. We also designed a folder, insert sheets and a mailing campaign to complement this brochure. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624969322753-CUCQ8ZY6C2V91B0LWDX5/Forest+Hills+Community+Association+brochure+cover.jpg Non Profit Marketing MEMBERSHIP BROCHURE This neighborhood organization needed to create a simple, inviting brochure that would encourage new residents to join the Park Association. We needed to make it compelling, visual and easy to use for volunteers who were going out to solicit new members. This client wanted to make sure every photo represented “their” community, so I spent a lot of time combing through photographs! The result reflected the fun, camaraderie and diversity of the community. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624463402391-MXS888NUTTWQ9N1YF5IH/WMAA+newsletter+cover.jpg Non Profit Marketing DONOR NEWSLETTER Newsletters - both print and electronic - can be powerful communication tools. West Michigan Aviation Academy publishes a newsletter three times per year in order to remind donors about the impact of their gifts. I help select the editorial content, do all the interviews, write the stories, coordinate design, and provide the file to the printer. All the Marketing Manager has to do is review and approve. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624392843394-RPJX1YF2MHAQ4V0EXJ04/Grand+Rapids+Chamber+brochure+cover.jpg Non Profit Marketing CAMPAIGN BROCHURE Every campaign is different. My job is to create a communication piece that speaks to the target audience. This was an interesting example. Although the Chamber is a non-profit organization, it was engaged in a campaign to get business member sponsorships for a new facility. That’s a totally different language…one that has to take into account the “why” of a decision for a business owner. I wrote the case for support, then crafted the brochure from the case. The design reflects a transitional style, because the Chamber was also in the midst of a brand conversion and did not yet have clear graphic standards in place. They were thrilled with the way this brochure spoke to their stated intent. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624479358520-QI8XY2NHX8O9FJDJAZ26/Flint+Public+Library+newsletter.jpg Non Profit Marketing DONOR NEWSLETTER This newsletter was created specifically to help increase the donor base for Flint Public Library. Since the Library receives public funding, people could not understand why philanthropy mattered, or what their gift could do. This tool, in addition to other strategies for donor acquisition, is helping to increase the donor base and tell the Library’s story in a clear and powerful way. We publish it three times per year, and also put an e-edition out via their email marketing tool. I help establish the editorial content, do all the interviews, write the stories, obtain approvals, coordinate design, and coordinate with the printer for distribution. Then I prepare and send the e-edition version. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624907549821-TX5TRG19W8FSYMDUFBVY/Van+Andel+Institute+brohure.jpg Non Profit Marketing PLANNED GIVING BROCHURE Van Andel Institute is a global leader in research to find a cure for cancer and Parkinson’s. They needed communication materials that would explain their work and impact in simple, donor-friendly language. We originally intended this brochure to be the centerpiece for planned giving. However, once it was finished, we realized that it could have myriad uses within the development department. We created a new cover for three additional versions, thus keeping the story consistent and making efficient use of the investment. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/03fd9f43-c82c-47c2-8e25-5c46b515b3f3/12.+Bravo-3.jpg Non Profit Marketing EVENT LOGO & INVITATION The Grand Rapids Symphony was looking to refresh its branding for Bravo!, an annual fundraising event. We needed to give it new life and visual interest, while keeping it recognizable. Our strategy involved using two of the letter forms as graphic elements. The “V” became the arms of the conductor, and the “O” gave the illusion of half notes. We chose a rich, elegant color palette that could be used in event materials, decor, and more. The invitation contained a beguiling graphic reminiscent of “Phantom,” with a gold filigree eye mask and whimsical gold swirls. This graphic carried through on the invitation as well as the program. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/cc2e66b7-bf04-4800-a351-2d3813680678/NWMH.jpg Non Profit Marketing IMPACT REPORT We needed to create a simple way to personalize the impact that a home can have on a Habitat partner. This impact report utilized simple infographics in a four-part layout to make information skimmable and compelling. https://www.mindovermarketing.net/forprofit-marketing daily 0.75 2024-07-18 https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624464014266-C91BJLAMZL7T87IP0N76/Accountable+Care+postcard.jpg For-Profit Marketing - Campaign Support DIRECT MAIL We all know how complicated medical insurance can be. One of my clients manages medical practices, and he needed a way to encourage patients to sign up for a specific service that Medicare covered. The problem? Many of the patients didn’t understand what the service is, or why they should have it. Our challenge was to design a three-part postcard mailing series that would encourage patients to schedule this service, making it simple and relevant to a very diverse and rural community. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624464122592-LHF5LESV1J612SFI7QFC/Reliant+brochure.jpg For-Profit Marketing - Identity Package SALES BROCHURE Reliant Professional Cleaning Contractors was looking for a brochure that they could use during sales calls and then leave behind for potential clients. I helped them create a simple yet compelling piece that they can print in low quantities as needed, so that we can update it as services change. In addition to this piece, they needed something inexpensive to hand out to client employees who would ask about various services. To fill that need, we created a folding business card that functioned like a mini-brochure. In an industry where first impressions mean a great deal, Reliant is thrilled to have something that speaks volumes for them. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624464149791-6YW9TAN4VYWQQXEO18XY/Abbit+sales+flyer.jpg For-Profit Marketing - Direct Mail Series SALES SUPPORT MATERIALS Abbit Management needed a sales package that would allow them to propose something called “pre-need” services to funeral homes. Their first job was to educate the funeral home director about the difference between various types of options available, and then also provide them with sales support tools that would allow the funeral home to promote the service. It’s a somewhat complicated concept, and many funeral directors don’t know how to evaluate the various options for providing this service. We created a folder, brochure and inserts that could be taken out to explain Abbit’s track record and capabilities. We also created flyers that could be used at trade shows or as leave-behinds after sales calls. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624908510491-6O61ZXPDCYXWKNYQQONN/Kammeraad+brochure.jpg For-Profit Marketing - Campaign Support CLIENT BROCHURE Kammeraad Financial Services operates a little differently than most financial planners. And one of their big challenges is to help prospective customers get “off the dime” and motivated to take action! I helped them create a brochure for their initial client meetings that is simple and non-threatening. It’s a great tool for starting a conversation about what matters to the client…which, in the end, is what will motivate them to do something. https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624908721101-OV9OG43BBEEF6U2PODBW/Mukava+flyer.jpg For-Profit Marketing - Identity Package SALES BROCHURE Mukava was a brand-new concept for reducing neck strain and supporting hands-free technology use. In order to get the product in front of people buying furniture for senior care facilities, we needed to showcase it in action. Since the product was manufactured overseas, I arranged a local photo shoot in an actual senior care facility, and then designed and wrote the brochure based on U.S. healthcare market needs. As a thank-you to the seniors, we left the product to be used in their community! https://images.squarespace-cdn.com/content/v1/60707055c43e36759a5a0cb4/1624908984775-NH2O8Q031PD01YT1NO1R/Civil+Integrity+logo.jpg For-Profit Marketing - Direct Mail Series IDENTITY PACKAGE There’s a niche market in the legal system called a process server, and Civil Integrity fills that niche for the West Michigan lakeshore. They needed a way to build their business, and a credible brand was the first step. I helped them create an interesting and unique logo that did NOT incorporate the scales of justice! Then we built a suite of stationery products to give them the professional public face that they needed to grow their business. https://www.mindovermarketing.net/course-welcome daily 0.75 2021-04-09 https://www.mindovermarketing.net/course-welcome/week4-g8n2c monthly 0.5 2020-11-11 https://www.mindovermarketing.net/course-welcome/week1-ksy36 monthly 0.5 2020-11-11 https://www.mindovermarketing.net/course-welcome/week2-2jlzw monthly 0.5 2020-11-11 https://www.mindovermarketing.net/course-welcome/week3-89h25 monthly 0.5 2020-11-11 https://www.mindovermarketing.net/meal-plans daily 0.75 2025-05-13 https://www.mindovermarketing.net/meal-plans/immune-boosting-4wjz6 monthly 0.5 2020-10-19 https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1588180124685-J2ICHFRXOKJ9F0GOYVO6/image-asset.jpeg Meal plans - Immune Boosting - Breakfast Fresh fruit and feta salad It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1588181999254-OHHOSLR2DQE35WJ2V4VO/image-asset.jpeg Meal plans - Immune Boosting - Drink Golden milk It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1588180686664-FDAPIWL54W9DIX8NGKRF/image-asset.jpeg Meal plans - Immune Boosting - Lunch Beet and pear salad with pomegranates and walnuts It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://www.mindovermarketing.net/meal-plans/anti-inflammatory-dmcmz monthly 0.5 2020-10-19 https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1591370467922-QM0A71JG239AB4SCKGK8/image-asset.jpeg Meal plans - Anti-inflammatory - Drink Golden milk It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1591369390834-43VJ7096UBLANSEOTXYL/image-asset.jpeg Meal plans - Anti-inflammatory - Lunch Spinach and persimmon salad It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1591370555397-8KS438W5ADNR4D4GST1T/image-asset.jpeg Meal plans - Anti-inflammatory - Dinner Salmon and sweet potato salad It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://www.mindovermarketing.net/meal-plans/gut-health-hya42 monthly 0.5 2020-10-19 https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1587655433312-L2T5LFRQKVYLVKCJO3U4/image-asset.jpeg Meal plans - Gut Health - Breakfast Yogurt and fruit bowl It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1587655690870-62TYO6GTJ631AR3TEP22/image-asset.jpeg Meal plans - Gut Health - Drink Ginger soda It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. https://images.squarespace-cdn.com/content/v1/5e9e44e143969e061c2ed8fa/1591369751901-GAXW9DME0VZ1ABHAHVV4/image-asset.jpeg Meal plans - Gut Health - Dinner Mashed potatoes With mushrooms And brussels sprout It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.