Some of our Favorite Fertilizers...
Ice to the Eskimos: How to Market a Product That Nobody Wants (by Jon Spoelstra)
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit (by Guy Kawasaki)
Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made it Big (by Glenn Rifkin)
Marketing Outrageously: How to Increase your Revenue by Staggering Amounts! (by Jon Spoelstra)
Selling the Invisible: A Field Guide to Modern Marketing (by Harry Beckwith)
All available from http://www.amazon.com.